Journal

The Simple Guide To Effective Accessorising - with Emily Elizabeth May. We all want to feel good, look great and be ready to take on any social situation,...

Insta Art The most photogenic galleries around the world. Art is for everyone. At The 5TH, we’re inspired by galleries that question the traditional highbrow look and feel...

INTRODUCING BILBAO BLUE October 5 we introduce an addition to the Bilbao 'Gehry' collection. Inspired by the shimmering blue titanium of Gehry's Guggenheim Museum in Bilbao. This watch...

A WORLD FIRST IN WATCHMAKING Swiss Designed. Swiss Engineered. Swiss Made. The Swiss are renowned for being the best watchmakers in the world and for creating the best...

THE BOLD GRAPHICS THAT HAVE CAPTURED OUR ATTENTION SINCE 1962.   Black and white.  Sweeping lines.  Changing of the times.    September 5 we release a limited 007...

They told us it is impossible for a small independent company like us to do ‘Swiss Made’ watches, that we could never get such high quality at affordable...

EXCLUSIVELY AVAILABLE TO 5TH MEMBERS FOR THE FIRST 12 HOURS OF RELEASE: Releasing tomorrow August 5 at 8am AEST (3pm PT | 6pm ET | 11pm BST on the...

What watch(s) do you have from the 5TH? The 'Lorde' watch - I love the boldness of it! Which watch is your fave? My 'Lorde' is on constant...

EXCLUSIVELY AVAILABLE TO 5TH MEMBERS FOR THE FIRST 12 HOURS OF RELEASE: August 5 we introduce two new classic 41mm watches to the popular New York Class collection; the...

WATCH THIS FACE : DAVID ALCARAZ 'Good things take time... and that's why we appreciate them'. We couldn't agree more with these wise words from @davvealcaraz. We spend...