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Why did I start a watch company?

The power of one small watch.

Bilbao: The Gehry Collection Look Book

Releasing June 5th: EXCLUSIVELY TO MEMBERS FOR THE FIRST 12 HOURS OF RELEASE8am AEST (3pm PT | 6pm ET | 11pm BST on the 4th).The new styles are limited...

Bilbao: The Gehry Collection. Releasing June 5

Great design has transformed cities, now the city transforms the people.Introducing the latest addition to the Bilbao range.The story of Bilbao: In 1993, the tired industrial city in...

The Inside Scoop

Stay in the know with our insider scoop on the latest fashion, art and culture. This month's scoop is all about NYC, home of our latest limited release....

NEW YORK CLASS: THE LOOKBOOK

Releasing May 5TH: EXCLUSIVELY TO MEMBERS For this limited release, our website will be locked down for the first 12 hours of release and only accessible to members...

NEW YORK CLASS: RELEASING MAY 5

WATCHES WORTH WAITING FOR   Designed in collaboration with an acclaimed French watch designer, we bring you this first run of exclusive hand-crafted watches. The design of these...

Meet Sydney

At The 5TH we love sharing moments from our friends and fans who inspire us. Meet Sydney, last year she quit her job to take a path less...

Dare To Dream

Dare to dream in 2019 by diving straight in. Video created in collaboration with @sebgilbert.      Photos captured:

The Insider Scoop On The Latest In Fashion, Art And Culture

Stay in the know with our insider scoop on the latest in fashion, art, and culture from around the world. Fashion inspiration from New York fashion week, not...

Where It All Began

When someone asks me for a snapshot of my life, how my business skills developed or why I do what I do, I find it very difficult to...