A Long Moment in Cuba
5 Days, 3 Photographers, 0 photographers.
See what they discovered on the other side of the lens.
The 5TH, in Print
A 60-page collection of people & places that inspire us,
featuring many 5TH Fam creators.
NEW Small Faced Range
The same classic designs,
now in smaller sizes.
Get free shipping worldwide on the full 5TH range.
New York Classic
The 5 Rules to a 5TH Product
We started with watches to serve as a reminder to live life well. And gradually grew to design sunglasses and bags. Every 5TH product carries these 5 rules in their DNA:
- Incredible value. Nothing from The 5TH is over $200. Save your cash for that festival, and look great while you’re at it!
- A modern take on classic design. No short trends that you’d be embarassed about when your wrinkles start showing.
- His and hers. We’ve got you and your partner covered.
- Details matter. Every 5TH product is marked with the signature V.
- Simple and clean. Good style is consistent, never flashy.
Limited edition, limited time.
Mark down the 5th on your calendar.
A 1 of 100 Limited Edition watch released every month.
Exclusive to our 5TH Fam VIP’s
5 Reasons to become
a 5TH Fam VIP
- Each month we sponsor one of our 5TH Fam to live their ultimate dream through our 5TH Experience competition.
- Exclusive access to 5TH:LTD watch releases on the 5th of every month.
- Parties, pop-ups, 5TH Fam meet-ups and loads more.
- Sometimes we feel extra generous and offer VIP-only specials.
- Our 5TH Fam get first access to new ranges and have the ability to influence our future designs.
No time to waste.
Deciding is hard.
Returning is easy.
Friends over. Tunes on.