Bold look. Fresh vibe.

Original 43mm face in limited edition colourways and materials.
Classic style with a timeless touch.

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Watch The Video

A Long Moment in Cuba

5 Days, 3 Photographers, 0 photographers.
See what they discovered on the other side of the lens.

Watch The Video
Shop All Black

All Black Everything

Shop the colour that
goes with any style.

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Shop Range

NEW Small Faced Range

The same classic designs,
now in smaller sizes.

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Best sellers

Get free shipping worldwide on the full 5TH range.

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Time Well Spent

Because sometimes a weekend to yourself is as good as a holiday.

It’s not all Tolkien quotes around here.

See Our Time Well Spent
Fifth Watches

The 5 Rules to a 5TH Product

We started with watches to serve as a reminder to live life well. And gradually grew to design sunglasses and bags. Every 5TH product carries these 5 rules in their DNA:

  1. Incredible value. Nothing from The 5TH is over $200. Save your cash for that festival, and look great while you’re at it!
  2. A modern take on classic design. No short trends that you’d be embarassed about when your wrinkles start showing.
  3. His and hers. We’ve got you and your partner covered.
  4. Details matter. Every 5TH product is marked with the signature V.
  5. Simple and clean. Good style is consistent, never flashy.

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Limited edition, limited time.

Mark down the 5th on your calendar.
A 1 of 100 Limited Edition watch released every month.
Exclusive to our 5TH Fam VIP’s

See Limited Editions

Veronica will be wandering through the markets of Marrakesh.

<p><strong>NOVEMBER</strong><br />
Veronica will be wandering through the markets of Marrakesh.</p>

Alisha is living her dream of diving the Great Barrier Reef

<p><strong>JUNE</strong><br />
Alisha is living her dream of diving the Great Barrier Reef</p>
<p><strong>AUGUST</strong><br />
Jason and a friend are off to discover Japan!</p>

Jason and a friend are off to discover Japan!

5 Reasons to become
a 5TH Fam VIP

  1. Each month we sponsor one of our 5TH Fam to live their ultimate dream through our 5TH Experience competition.
  2. Exclusive access to 5TH:LTD watch releases on the 5th of every month.
  3. Parties, pop-ups, 5TH Fam meet-ups and loads more.
  4. Sometimes we feel extra generous and offer VIP-only specials.
  5. Our 5TH Fam get first access to new ranges and have the ability to influence our future designs.
Become a 5TH Fam VIP


Welcome to the 5TH view on the world. Fashion, travel, and lifestyle; our inspiration and aspirations; bucket lists, playlists, and everything in between.

Pull up a seat

Free Shipping

Express too.
No time to waste.

Free Returns

Deciding is hard.
Returning is easy.

2 Year Warranty

Breathe Easy.
We've got you covered.

We're holding your
items exclusively for

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We’ll be in touch

We’ll let you know soon when our store opens up again. In the meantime, browse our products, and find out why we only sell for 5 days.

You can also join The 5TH Fam, and get exclusive pre-release access to products, behind-the-scenes content, and the chance to get involved with our design and development process.

Join the 5TH Fam
Why only 5 days?

On sale June 5

Limited Edition.

Limited Time.

Next months 5th : LTD piece will be on sale from 8am AEST / 3pm PT / 6pm ET on the 5TH of June. Stock is limited to 100 pieces, and only available to VIPs so sign up now to make sure you don't miss out.