Hey! It looks like you're in . Shop in ? YES PLEASE or NO THANKS

About us

"We create unique and quality watches for those who make the most of life."

Alex McBride - Founder

"If each one of our dreams were the same, the world would be a boring place. We hope that your watch serves as a reminder that your dreams are worthy and attainable."

Read our founder's story

LIMITED BY NATURE

Just like our time, our watch runs are limited. We focus on quality not quantity. We ensure that each piece we create passes through a number of in-depth QC tests at each stage of the production before it is packaged and shipped directly to you. That is 255 process' to be exact.

A LIFE OF QUALITY

From the watches we create and the lives we live. We love to spend our time with people who're living by this philosophy too.

Inspire and be inspired. Join our online community.

BASED IN MELBOURNE, AUSTRALIA

We come from a wonderful history in design and our space has been created to facilitate the freedom of ideas.

We welcome the opportunity to meet you in person to share our love of design and watches. If you'd like to drop by our HQ please book in a time.

Book A Time