It all began with time well spent
The 5TH was first formed by a question: How do we make the most of our time, and what constitutes as time well spent? Melbourne based entrepreneur Alex McBride began to explore these questions in a blog dedicated to a well designed life, known as The Fifth.
The timepiece that changed the times
The 5TH releases its first timepiece, the Rose Gold & Peach, the embodied the values of good design and time well spent. It sold out in under an hour, and marked the inception of the 5TH Watches.
In a New York minute our second city collection lands
The 5TH’s second city collection arrives, designed to mirror the sleek architecture and fast-pace of NYC.
An iridescent timepiece inspired by a design icon
The 5TH launches the Bilbao Collection, featuring a tactile mesh strap, inspired by Frank Gehry’s iridescent Guggenheim.
Time to: make a move
The 5TH moves into a fresh space which doubles as a showroom to foster local creative talent.
A journey to the home of watchmaking
The 5TH’s founder Alex McBride takes a trip to the home of watch making -Switzerland, where new ideas are born.
An elevated bracelet style
The 5TH announces it’s first city collection in two years. The elegant Geneva Collection.
A limited capsule collection of Swiss Made styles
The 5TH unveil a special limited edition capsule of Swiss Made styles, designed in collaboration with world class watch-makers.
Meet us at the 5th arrondissement
The 5TH’s first collection to feature a classic rectangle dial goes live. Bienvenue to: the Paris Collection
DISCOVER THE FUTURE
The time is:
The 5TH continues to develop new collections and offerings, that speak to a well-designed life and time well spent. Designs are created with an uncompromising attention to quality, and dedication to providing the best possible features at an affordable price.
Our designs are created in limited runs, with new styles available exclusively on the 5th of every month. Sign up to become a 5TH VIP and be in the know when our next release becomes available.