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A Bold Step Up

by Alex McBride on

Why we decided to create a range of Swiss Made Automatic watches. On March 5TH, we released our first-ever Swiss MadeAutomatic watch, the Blue Auto. Since its release,...

INSTA ART

by Alex McBride on

Insta Art The most photogenic galleries around the world. Art is for everyone. At The 5TH, we’re inspired by galleries that question the traditional highbrow look and feel...

A World First In Swiss Made Watches.

by Alex McBride on

A WORLD FIRST IN WATCHMAKING Swiss Designed. Swiss Engineered. Swiss Made. The Swiss are renowned for being the best watchmakers in the world and for creating the best...

Coming Soon... A New Wave Of 007

by Alex McBride on

THE BOLD GRAPHICS THAT HAVE CAPTURED OUR ATTENTION SINCE 1962.   Black and white.  Sweeping lines.  Changing of the times.    September 5 we release a limited 007...

Introducing a worlds first...

by Alex McBride on

They told us it is impossible for a small independent company like us to do ‘Swiss Made’ watches, that we could never get such high quality at affordable...

'Dress To Feel Something...' We Talk Fashion Tips With Stylist @e.s.j.a.y

by Alex McBride on

What watch(s) do you have from the 5TH? The 'Lorde' watch - I love the boldness of it! Which watch is your fave? My 'Lorde' is on constant...

From Naples To Bilbao: A Trail Of Inspiration

by Alex McBride on

Introducing Clemente and Solano. On July 5, we will introduce two new stunning 36mm styles to the Gehry collection. Designed in collaboration with an acclaimed luxury watch designer,...

Bilbao: The Gehry Collection. Releasing June 5

by Alexander McBride on

Great design has transformed cities, now the city transforms the people.Introducing the latest addition to the Bilbao range.The story of Bilbao: In 1993, the tired industrial city in...

The Inside Scoop

by Alex McBride on

Stay in the know with our insider scoop on the latest fashion, art and culture. This month's scoop is all about NYC, home of our latest limited release....