A Letter From Our Founder

A Letter From Our Founder

Time well spent. I’m tipping that means something different to you than it does to me. I love that. I love that our souls are fuelled by different things.

If there’s one thing that I’ve learned from working with so many amazing photographers, adventurers and creators over our little journey so far, it’s that time well spent is what you make it. With the right attitude, time well spent at home is just as fulfilling as time well spent under a palm tree in Canggu.

The happiest people I know (and I’m fortunate to work with a lot of amazing smiling faces in our team and 5TH Fam) have learned what fulfils them and designed a life to make the most of that. That led us to look at how we portray ourselves.

Today is the first day of a new 5TH, a grown up 5TH. We’ll still have a healthy dose of adventure, but it’s not all about dropping everything you’re doing to chase something more. From today we’re celebrating time well spent and the people that have life worked out, not just those that look like they do.

I think it’s a dangerous thing always seeking more. More means that few things are good enough, and it’s easy to get caught capturing a moment over enjoying it to its fullest.

My time well spent? I’m fulfilled by the facilitation of people’s dreams. I’m fulfilled by connecting creative people together to see what they do. I’m fulfilled by a 6-foot right at my local beach. And I’m fulfilled by seeing happy, fulfilled people repping our products.

Thats me. What about you? Share your #timewellspent with us.

– Alex & The 5TH Fam.

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