The 5TH’s first-ever presence in store. And it happened in the Big Apple. Because, NYC.
Something about Tokyobike’s story spoke to us: a tiny independent company that expanded into a number of iconic cities around the world. Including, obviously, three of our faves: Tokyo, Melbourne and New York.
We liked their motto – that bikes are “as much about the journey as the destination”. Their products inspired us to do more with our time, so we got in touch to see if they’d like to do a collaboration. It was a natural fit for The 5TH.
For the month of September, our new Tokyo watch collection is on show in-store, in Nolita, NYC. See + hear a little more about the inspiration behind the range (quite literally – think sensory experience with headphones), and buy your fave 5TH Tokyo watch in person.
So, humans of New York (and those of you visiting), if you happen to be hanging in SoHo during September, pop-in and chat to the lovely staff from Tokyobikes, and test-run some rad bicycles too.
6th September – 30th September 2016
1 Prince Street
New York, NY 10012
To find out about our upcoming custom giveaway with Tokyobike, head to the5th.co/tokyobike.
All photos courtesy of @tokyobike_nyc.