Welcome to the 5TH view on the world. Fashion, travel, and lifestyle; our inspiration and aspirations; bucket lists, playlists, and everything in between.


4 Years Of Golden Moments.

The 5TH’s highly anticipated December release is here. Marking 4-years of affordable luxury timepieces, this release offers a range titled ‘Golden Moments’.   On December 5th 2018, The 5th will be celebrating 4 years of golden moments with 5 golden pieces. 3 limited edition pieces and 2 favourite styles to be re-released. Just in time […]

Fresh from the Internet

Gifting Ain’t Easy…

UNTIL NOW…   The #1 Tip: Know Their Style. Here’s our simple guide to make the right decisions this holiday season. Who’re you gifting for?   The Minimalist:   Black & white, with small pops of grey, blush, or navy. Always clean cut. Shoes are always shiny. Small details matter. Think straight lines, symmetrical imagery […]


Meet: Alex – Found of The 5TH

Alex McBride is founder and director of The 5TH. He’s probably the least scary boss to exist, ever. Over a cup of coffee, The 5TH Journal found out a little more about his day-to-day activities and what makes Alex tick. So, Alex, how does your day usually start? Climb a mountain? Jump out of a plane? […]


Introducing: The Auckland Range

Home to some of the best content creators, musicians,movie-sets, food, and wine; New Zealand is a place that has inspired us since day one. We wanted to create a range that captured the essence of New Zealand and what it’s given to the wider world. To do that, we looked at the major city on the […]


5 Days In Baja

Here’s our guide to making the most of your time in Baja, Mexico. Stay & See: Stay at Cabo’s most instagrammable resort San Cristobal Hotel. See Cabos most iconic view. The Arch of Cabo San Lucas.     Head to Playa Balandra and bask in its crystal blue waters.   Head 30 minutes south of […]


The 5TH : Wild Ark

This month, when you shop our LTD:018 release, that was created in collaboration with Corey Wilson, you’re helping support the work that Wild Ark do, too. 15% of all purchases from the release will be donated. WildArk is a registered not-for-profit organisation committed to supporting conservation initiatives that have tangible outcomes for biodiversity protection worldwide. […]


Introducing : Corey Wilson

The 5TH : Corey Wilson – Releasing October 5.  Corey is a modern-day adventurer; either in the water or on the move. He is an incredible surf and water photographer and is responsible for some of the most awe-inspiring imagery and content creation of our generation. We spent 5-minutes with Corey to find out what makes […]


‘Dress For Power’ with Effie Kats.

Designer and powerhouse Effie Kats (@effiekats) show us how to dress for power in her custom-made power suits.   We met with Effie at our new office space in Melbourne, Australia to find out a little more about Effie, and to see her in action. Effie styles our new additions to the London Range; ‘M’ […]


Here To Win

Celebrating Lifes Golden Moments. Our LTD017 release is one of our most exciting releases to date. It will see us drop two new watch designs along with a range of jewellery created in collaboration with renowned Australian Jewellery designer Amber Seats.                         For this […]

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