Time is

What we
make it

Exclusive by time, not price

The Story So Far

It began over a phone call between two friends, one in Melbourne (AUS) and the other holidaying in New York (USA). An idea was discussed, and by the time they both hung up, the 5TH was born.

The idea was (and still is) to connect and cultivate collaboration between talented people. The creative doers of this world. And what better way to connect them than via the one thing they all share: time.

So, we started making watches. Functional, physical reminders to make the most of every moment. The result was what we hoped for, but we never dreamed it could happen so fast.

The story, though, has only just begun.


Limited in Edition.
For a Limited Time

On the 5th of every month we release a new collaboration piece in limited numbers exclusively to VIP members only.

Each of our limited edition products are engraved 1 to 100.

We see our friends, fans,
and community as our family.

A big, supportive, and nurturing one. Like any good family we make time to foster and facilitate their dreams + champion and celebrate their successes.

Joining the 5TH Fam gives you access to our exclusive pieces, secret giveaways, and great offers. It’s quick, easy, and totally worth your while.


Designed and built all over
the world, shipped direct to you.

From the Australia to the USA, Italy to China, our products are designed, made and delivered all round the world.

We work directly with our designers and suppliers, and sell direct to you, which means quality, exclusive products, at a price anyone can afford.


Inspired and shaped
by experience.

We didn’t get to where we are by doing things the same way everyone else does. Neither did any of the people we collaborate with every day.

See more about the people and places that inspire us.


Alex McBride is co-founder
and director of The 5TH.

He’s probably the least scary boss to exist, ever. Over a cup of coffee, The 5TH Journal found out a little more about his day-to-day activities and what makes Alex tick.


Our crew is motley.
Our interests are varied.
Our skills are mixed.
And we wouldn’t have
it any other way.

What binds us together is a shared outlook on life and likewise, a love of living it; together; apart; and occasionally a little bit sideways. But no matter what we’re doing, or where we are (physically), we stick together.

Why 5TH

Limited run, quality products,
inspired and shaped by experience.

We're holding your
items exclusively for

00 00 05 00
Days Hours Mins Secs


+ Free world-wide shipping

Your cart is empty


We’ll let you know soon when our store opens up again. In the meantime, browse our products, and find out why we only sell for 5 days.

You can also join The 5TH Fam, and get exclusive pre-release access to products, behind-the-scenes content, and the chance to get involved with our design and development process.

Join the 5TH Fam
Why only 5 days?

On sale June 5

Limited Edition.

Limited Time.

Next months 5th : LTD piece will be on sale from 8am AEST / 3pm PT / 6pm ET on the 5TH of June. Stock is limited to 100 pieces, and only available to VIPs so sign up now to make sure you don't miss out.