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WHAT WE DO

We make exclusive watches that empower you to challenge the status quo and achieve your life ambitions.

Our Core Values:

  • 1 Modern-Classics Our mission is to bring the heritage and prestige of the watch industry through our modern designs which incorporate classic details; like our signature roman numeral 'V' on the '5-hour' index.
  • 2 Empowerment Our watches are functional and visual reminders to push boundaries. When you wear a 5TH watch, we want you to feel the same drive we feel to fulfil our ambitions when we wear our watches.
  • 3 Challenge the status quo In order to achieve our life ambitions, we need to step outside of the norm and challenge the status quo; just like our founder Alex did when he created The 5TH.

WHAT WE DO

We make exclusive watches that empower you to challenge the status quo and achieve your life ambitions.

Our Core Values:

  • 1 Modern-Classics Our mission is to bring the heritage and prestige of the watch industry through our modern designs which incorporate classic details; like our signature roman numeral 'V' on the '5-hour' index.
  • 2 Empowerment Our watches are functional and visual reminders to push boundaries. When you wear a 5TH watch, we want you to feel the same drive we feel to fulfil our ambitions when we wear our watches.
  • 3 Challenge the status quo In order to achieve our life ambitions, we need to step outside of the norm and challenge the status quo; just like our founder Alex did when he created The 5TH.

OUR COMMITMENT

5% of profits go to empowering the next generation

When you buy a watch, you're indirectly helping a child reach their potential in life.

We commit 5% of profits to helping provide opportunities for kids less-fortunate, both locally and internationally.


TIMELESS PIECES

Luxury, without the luxury markup.

From Australia to the USA, Italy to far East, our products are designed, made and delivered all around the world.

We work directly with our designers and manufacturers and sell direct to you, which means quality, without the traditional markup.

We are a family of people who dare to chase our dreams and challenge the status quo.

A big, supportive, and nurturing one. And like any good family, we make time to foster and facilitate their dreams + champion and celebrate their successes.

Join our growing community of over 600,000 fans and followers.

MEET ALEX

Alex McBride is founder and director of The 5TH.

Read Alex's story and find out how The 5TH began.

MEET ALEX

Alex McBride is founder and director of The 5TH.

Read Alex's story and find out how The 5TH began.

OUR TEAM

Based in Melbourne, Australia.

What binds our team together is a love for design and a desire to challenge the norms of traditional retail. And no matter what we’re doing, or where we are (physically), we stick together. Making the most of every moment along the way.

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